chapter one – the five Ws
The first three episodes of the podcast focus on those essential questions of who, what, where, when, and why. The most important of these is Why?
S1E1 Why
Trade shows are expensive to attend so maximizing your return depends on furthering sales. But what exactly does that mean? Are you looking to get leads? Sell stuff at the show? Gain market awareness, or introduce a new product? In the season premiere we dive into those questions and the importance o getting the answers right, and letting those answers guide everything else.
S1E2 Who and What?
What are you offering, to whom, and how much money have you got? In episode we look at aligning your budget with your offerings and priorities,
S1E3When and Where?
Logistics is boring. Logistical problems can be exciting, like a nightmare. Putting structure in place regarding your decision making, stand architecture and design, shipping, receiving,and travel keeps the ever increasing demands as the show nears from being derailed by problems, and even better, helps ensure you meet the challenges the answers posed by the question in episode 1, why?
chapter two – messaging
S1E4 Three Tiers and a Hanging Sign
Bonus Content
A Room with Many Doors – a conversation with brand expert Carol Phillips
Carol shares insights on brand and zeroes in on how you can gain an leverage insight into your clients, customers, and prospects. An expert on brand and brand research, Carol is also adjunct professor emeritus at the Medoza College of Business at the University of Notre Dame.