resources

Sources and resources

• Chapter One – the five W’s
  • Harvard Review’s Get the Most out of Your Trade Shows (old but still relevant)
• Chapter Two – messaging
  • How to attract customers, insights from Blue Atlas Marketing Group
• More on Branding
  • How To Identify a Brand-Building Winner – Outstanding insight on brand insight by Carol Phillips

• Template documents
  • Weatheriffic Company NAB 2025 Everything Workbook
  • Blank to- do list and cost tracking example
• Resources for the National Association of Broadcasters conference April 5-9. 2025
  • Exhibitor Guide (Freman)
    • (the link above is correct. As of 1/21/25 the link on NAB’s page below goes to last year’s manual)
  • NAB Exhibitor Resources Page
  • Floor Plan
• Resources from Trade,gov
  • Searchable trade show calendar courtesy US Trade
  • Finding international buyers at trade shows

Web roundup